"I DON'T THINK ABOUT CLOTHES MUCH. I'M A GUY.
A SHIRT. A PAIR OF PANTS. MAYBE A SWEATER IF IT'S CHILLY. A SPORT JACKET IF IT'S REALLY CHILLY. LIFE IS SIMPLE. UNCOMPLICATED. EASY. BUT WAIT. WHICH SHIRT? WHICH PAIR OF PANTS? WHICH SWEATER? WHICH SPORT JACKET? OUCH. THIS WAS SUPPOSED TO BE EASY.
AND THAT'S WHERE TONY MELILLO COMES TO THE RESCUE..
WHICH SHIRT? THE PERFECT SHIRT. ONE THAT FITS LIKE AN OLD ITALIAN TAILOR SPENT HOURS TAKING YOUR EVERY MEASUREMENT. ONE THAT COMES IN BEAUTIFUL BUT LOW KEY COLORS SO YOU CAN WEAR THEM ALL THE TIME. EVERYWHERE.
WHICH PAIR OF PANTS? THE PERFECT PAIR OF PANTS. A PAIR THAT FITS LIKE YOUR FAVORITE JEANS. THAT YOU CAN WEAR TO WORK AND THEN TO DINNER AT ONE OF THOSE RESTAURANTS WHERE YOU HAVE TO KNOW THE SECRET UNLISTED NUMBER TO GET A RESERVATION.
WHICH CASHMERE SWEATER? THE PERFECT CASHMERE SWEATER THAT MAKES YOU LOOK LIKE YOU LOST FIVE POUNDS AND CAUSES PEOPLE TO GO "OOOOH..." WHEN THEY HUG YOU BECAUSE IT'S SO SOFT.
WHICH SPORT JACKET? THE PERFECT SPORT JACKET THAT YOU CAN THROW OVER THE ABOVE MENTIONED SHIRT, PANTS OR SWEATER AND GO PRETTY MUCH ANY PLACE IN THE WORLD AND BE THE BEST DRESSED GUY IN THE ROOM.
THERE WE GO. LIFE IS SIMPLE AGAIN. A PERFECT SHIRT. A PERFECT PAIR OF PANTS. A PERFECT CASHMERE SWEATER. A PERFECT SPORT JACKET. THAT'S ALL YOU NEED. REALLY. GO ANYWHERE. DO ANYTHING. YOU'RE DRESSED IN SECONDS. LOOKING GREAT.
IT'S NICE BEING A GUY. THANK GOD FOR TONY MELILLO."
-ROBERTO BENABIB
TONY MELILLO STARTED HIS CAREER IN THE FASHION INDUSTRY VIA MAGAZINES AS A FASHION EDITOR. IN 1996 TONY STARTED DESIGNING CLOTHING UNDER A COMPANY HE FOUNDED CALLED NOVA USA. THIS COMPANY PIONEERED THE MOVEMENT OF MEN'S CASUAL SPORTSWEAR. THE SIGNIFICANCE OF HIS COLLECTION GAINED HIM THE NOMINATION FOR CFDA (COUNCIL OF FASHION DESIGNERS OF AMERICA) MENSWEAR DESIGNER OF THE YEAR IN 1999. TONY MOVED ON TO CONSULT FOR WELL-KNOWN DESIGNERS FOR COMPANIES SUCH AS ABERCROMBIE & FITCH AND DONNA KARAN. HE CONTINUED CONTRIBUTING TO MAGAZINES, PRIMARILY THE NEW YORK TIMES SUNDAY MAGAZINE. IN 2003, TONY SIGNED ON AS CREATIVE DIRECTOR TO RE-LAUNCH THE 80'S SEATTLE-BASED MEN'S AND WOMEN'S CONTEMPORARY SPORTWEAR BRAND CALLED GENERRA. AFTER SUCCESSFULLY LAUNCHING AND BRANDING THIS COMPANY , TONY DECIDED TO LAUNCH HIS FIRST EVER SIGNATURE MENSWEAR COLLECTION IN SEPTEMBER 2005.
